Get ready to move, explore, and test the limits at ACTIVATION DAYS – a unique part of European Outdoor Week in the stunning surroundings of Riva del Garda.

The European Outdoor Award celebrates the most innovative outdoor brands, products, and experiences, evaluating the full outdoor ecosystem.

European Outdoor Media Day gathers exhibiting brands, agencies, and international journalists, creators, and influencers for a day of networking before the trade show.

The outdoor industry’s most important gathering returns for 2027 — reimagined, revitalised, and ready to shape the future.

The Innovation Day is the dedicated startup and innovation program during the European Outdoor Week trade show in Riva del Garda, organized by the European Outdoor Group, MagNet and SKInnovation.

Building on the success of 2026, the 2027 Summit will once again bring together thought leaders from across the outdoor sector to explore how our collective actions can drive real, measurable change for people and the planet.