
On Monday, 18 May 2026, the European Outdoor Week in Riva del Garda will host a dedicated Startup & Innovation Day as part of the initiative Innovation for Outdoors. The afternoon brings together startups, investors, corporate innovation leaders, and outdoor enthusiasts for a compact, high-energy program focused on the future of the outdoor industry.



The Innovation Day is open to all European Outdoor Week visitors, including investors, corporate
representatives, retailers, media, startups, and anyone interested in the next generation of
outdoor innovation.
Whether you are scouting new technologies, looking for partnerships, or simply curious about the future of the industry, Innovation for Outdoor offers a focused platform to discover what’s next.
Organized in partnership with the European Outdoor Group, MagNet, and SKInnovation, the event creates a curated space where emerging outdoor ventures meet decision-makers and ecosystem players from across Europe.
![[background image] image of picturesque nearby location (for a bed & breakfast)](https://cdn.prod.website-files.com/69a9c2358a5b307b88f38b84/69adf14d6845150adf04a826_PRW0525_OIS2025Munich_511.jpg)

The Innovation Day is open to all European Outdoor Week
visitors, including investors, corporate representatives, retailers,
media, startups, and anyone interested in the next generation
of outdoor innovation.
Whether you are scouting new technologies, looking for
partnerships, or simply curious about the future of the industry,
Innovation for Outdoors offers a focussed platform to discover
what’s next.
Find helpful answers about schedules, registration, and making the most of your festival experience.
Start-ups can register interest and provide all required information HERE.
SKInnovation, EOG and MagNet jointly evaluate applications based on outdoor relevance, innovation grade, and startup maturity. A. limited number of accepted startups receive an exhibition booth at the trade show.
(There is a €500 per startup fee for these booths).
Pitch Selection
From the exhibiting startups, 10 are selected for the Innovation Day pitch program. Selection criteria will be based on the strength of outdoor relevance, innovation potential, clarity of pitch materials, and funding stage fit for the investor audience. These 10 startups pitch on stage at the OUTDOOR show during the Monday afternoon.
European Outdoor Award - Startup Category
The Award jury evaluates the pitching startups before the event and selects Gold, Silver, and Bronze winners. The Award ceremony takes place on Saturday evening as part of the European Outdoor Awards. Winners receive a communication package (normally valued at €3,000) for free.
• Must be an actual startup (not an agency, consultancy, or service provider)
• Product or service must have clear outdoor industry relevance
• Founded within the last 7 years (recommended, some flexibility here)
• Preferred stages: Pre-Seed to Series A (early-stage focus)
• Open to all countries
Investors register for free but we ask for some details to better match with relevant startups.
Register HERE
Yes! As a partner or sponsor you get direct access to curated outdoor startups, their innovations, and the investor network. Position your organisation at the intersection of outdoor and innovation - right where the industry is heading.
Contact us for more information on these exciting opportunities using the link below.
More questions? Get in touch.